Digital Marketing Executive / Manager | Leading Digital Sports Media Studio | Chennai

• Develop and execute digital marketing strategies aligned with brand and business objectives.
• Plan and manage paid campaigns across Google Ads, Meta Ads, YouTube, LinkedIn and other relevant platforms.
• Set up and optimize campaigns, including ad copy, creatives, audience targeting, bidding and budgets.
• Drive website traffic and conversions through SEO, SEM, PPC, display advertising, retargeting and influencer marketing.
• Collaborate with social media, creative, leadership and internal teams to develop effective digital campaigns and assets.
• Work with clients and internal stakeholders to understand marketing objectives and translate them into actionable digital plans.
• Monitor and analyze campaign performance using Google Analytics, Meta Business Manager and other analytics platforms.
• Track key performance metrics such as CTR, CPC, CPA, ROI and conversions, and provide actionable recommendations.
• Prepare regular performance reports and communicate campaign insights to leadership, teams and clients.
• Support integrated marketing funnels including email campaigns, newsletters, landing pages and lead-nurturing activities.
• Assist in digital campaigns for tournaments, team launches, sponsorship activations, merchandise and fan acquisition initiatives.
• Experiment with emerging technologies and strategies such as AI-driven advertising, programmatic marketing and WhatsApp marketing.
• Stay updated with digital marketing trends, platform algorithms and sports fan engagement strategies.
• Ensure campaigns follow brand guidelines, platform policies and applicable data privacy requirements.
• Manage campaign budgets efficiently to maximize ROI.